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"conversion"
In an earlier post about pricing insurance I’d wondered why the vast majority of consumers shop for insurance based on price alone when there are clearly a lot of differentiators, and serious consequences for claims, between different cover options.
After an email exchange with an economics whiz at Ohio State (thanks [...]
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No surprises, but an ongoing problem for the insurance industry.
We surveyed a ton of people across loads of different products about whether price, or cover, was the most important thing to consider when buying insurance.
Predictably – 89.8% said price, 10.2% said cover.
This is a direct result [...]
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Check out this ad (found via Duke University‘s excellent resource) and see how many influencers you can spot.. it’s way over the top and perfectly brilliant:
Subtle way of saying cheap: “Oh I’m not in the running when you talk about these high prices, I use Ivory!”
Social [...]
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Noticed at http://www.unbounce.com, a perfect and impossible to ignore way of getting someone to click on your featured info graphic… stick a big arrow next to it with “This Is Very Awesome”…
Beauty!
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Big conversion rate changes come in strange places…
On one of my properties I’d experimented with a 20x20px union flag in the top right corner of the page next to the top level home, search, contact navigation.
The thought was that since all traffic was UK (and could only be served [...]
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How many times have I read that same old BS regurgitated by the same old BSers : the shorter the form the higher the conversion rate.
It’s not true. In fact it’s bollocks. Different situations will convert with different form lengths.
My Form Rule:
The prospect will answer as [...]
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Whilst pondering whether or not to hit up the coffee machine for espresso #10 this morning, my Macbook made that squidgy you-got-mail noise. As always about 15 fake parking fines and a Rolex ad came down, but their was one curious headline: “Important Conference Information”. I recognised the sender so I [...]
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